This is really important if you’re trying to run ad campaigns. It worked perfectly for me. Thanks to Don Massenzio for reposting his original advice.
Author Don Massenzio
I posted this tip a while ago and got some positive feedback. If you set up buying links for your books, many of you are probably posting Amazon links for each country that you think your book will likely realize some sales.
There is no need to do this.
I was getting frustrated when I ran a free book promotion weekend and experimented with placing a Facebook ad that reached out to multiple countries. My dilemma with doing this is that I didn’t have a way to post all of the links for the various Amazon sites in other countries on my ad without it looking clumsy.
I searched for a way to create a universal link for my book. A universal link, when clicked by a potential reader, is designed to take them to my book on the appropriate Amazon page for their country.
All they needed to do was…
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This is an older post from alfageeek, but like all his posts, it’s full of hands-on, practical advice that actually soothes some of my guilt over my abysmal marketing efforts. While you’re checking out his site, also check out his latest report on his experience with Bookbub ads.
In marketing to consumers, there is a well-established “buying cycle.” There are a lot of different variations on this but they generally go:
- Awareness (finding out your product exists)
- Research (figuring out whether they want it)
- Purchase (woo hoo!)
- Repurchase (they liked it and want another)
I mention this because the business of marketing a book is really no different from the business of marketing anything else to consumers. What I find interesting is that the people marketing books these days are mostly authors, and judging from their behavior, I think many of them are really confused about that whole cycle. So I’m writing this post to help explain it to them, with they hope that they stop throwing their money away solving problems they do not have.
Let’s skip awareness for a second, and dispense with the rest of the cycle.
If you write a great book and get a…
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All you ever wanted to know about how to use Google resources! Thanks, Chris, for reblogging.
Have you used any of these? Which ones should we focus on?
Chris The Story Reading Ape's Blog
This post offers a description of 19 Google tools and explains how they will help website creators get their sites found on search engines.
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These clear instructions and multiple templates and examples for how to write a press release for your book are exactly what I’ve been looking for. Now to get busy and DO IT! Share your experiences writing and sending out releases for your books!
Here are some evaluations of book promotion services from The Book Designer (a great site for all things indie). The question is whether sites like these are better than membership in KDP Select.
Share with us your own views! Have you tried any of these services? Do you have others to recommend?
Filed under Amazon Kindle Direct Publishing, business of writing, ebooks, Free Books, indie publishing, Marketing books, Money!, novels, Print on Demand, Self-publishing, Writing
Joel Friedlander at The Book Designer is always a wonderful source. This piece by Judith Briles (@mybookshepher) on “How to Avoid Book Publishing Blunders, Bloopers and Boo-Boos” has some up-front advice for all of us. I especially like the “writer beware” section on “pitch fests.” Briles says save your money!
Filed under business of writing, ebooks, indie publishing, Marketing books, Money!, novels, Print on Demand, Publishing, publishing contracts, reversion of rights clauses, Reviews, Scams, Self-publishing, Writing