Category Archives: Marketing books

Paperback PDF and Cover for Three Strides Out Uploaded!

It took longer than it should—no surprise there. I kept getting an error message in my ISBN block. I asked for an Amazon callback and got an immediate response. Turns out that the “imprint” I was supposed to enter meant my name as publisher, although what it said was to enter where you bought your ISBN, which was Bowker. Danielle, my Amazon helper, was incredibly patient, waited with me until both the pdf and the cover were successfully uploaded.

This will teach me to wait so long between books. If it hadn’t been so long since I uploaded my paperback files for King of the Roses, I might remember more of the process.

I reviewed page-by-page in the Previewer, but have ordered a proof copy. When I get a look at it, I will announce

silhouettes of runners breaking free of barriers

an OFFICIAL LAUNCH DAY!

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Filed under Amazon Kindle Direct Publishing, business of writing, indie publishing, King of the Roses, Marketing books, Paperback indie publishing, Print on Demand for fiction writers, Publishing, Self-publishing

I fought Draft2Digital and won!

In keeping with my plan to post on my experiences as I publish and learn to market a new book (after too long!), I’m sharing my recent experiences with the kind of basic stuff I’m sure most folks don’t need to be told about. But maybe somebody out there will understand the learning curves involved and will either find my struggles familiar or will point me in the right direction as I take many wrong turns.

SEO for writers

I realized at long last that if I was going to start a newsletter, which I am assured I must do, I needed to be able to upload digital files, that is, epubs and mobis as well as the standard pdfs. A little bit of exploration suggested to me that a basic Draft2Digital account would allow me to convert my Word files into these formats.

Yes, I found I could download files from Smashwords, but when I did so, they opened in an iBooks folder that did not allow me to upload the latest version. Moreover, I wanted the Amazon files as well as the Smashwords files. Creating and downloading the D2D files to a dedicated folder, where I could verify the dates and versions, seemed like a good idea.

(Here’s where I suspect experts know how to move files to my desktop from the iBooks program that opens them.)

Books as stairs to publishing success

As I began work on uploading my Word text to D2D, I confirmed what I had already begun to expect from working on my paperback interior for my new book: templates promise easy formatting—IF you can stop them from wrestling you to the mat and beating all hope out of you!

Okay, hyperbole. But what I discovered was that the only way to make a D2D template work on the first or hopefully at least the second try is to strip all that fancy formatting you did in hopes of making your book look as if it has been traditionally published rather than a homemade little orphan.

Following the instructions exactly is a start. I had set up my TOC using bookmarks and anchors, but unfortunately, I hadn’t bookmarked the chapter titles (Chapter 1, etc.) but rather first words of chapters. D2D read my first paragraphs as chapter titles and converted them all to Heading 1 font. Grim.

I learned about this mistake by emailing for help. The great news is that the help came almost immediately in a detailed and sympathetic response email. Rather than rebookmark and reanchor 44 chapters plus an epilogue, I converted all chapter titles to Heading 1 as suggested. However, my work at customizing the Heading 1 style—for example, to all-caps—was wasted. The D2D template made the font decisions for me, in the process introducing formatting errors in the TOC that took me six uploads to correct.

Equally maddening was that D2D can’t recognize such frivolity as “small caps.” Formatting first lines in first-chapter paragraphs in small caps created leading changes in those first paragraphs. Only plain old Normal with a first-line indent led to a clean upload.

I had already discovered that the little graphics I had tried to insert in an earlier version had to be positioned just so to function the way I envisioned. After two full days of struggling with my new upload, I gave up on the images I had wanted to insert at the beginning of each chapter. By that time, all I wanted was the plain-Jane file. My end-of-book graphics linking to my other books, I am glad to say, did load correctly and do work as I planned.

Moral: when using a template, join it in battle at your peril. In D2D, stay simple. They have their own folderols you can choose if you like.

At least uploading to Bookfunnel was comparatively easy. (Gripes on that front to come.)

Want the free copy of Three Strides Out I’ve complained so mightily over? Here’s the Bookfunnel link. You’ll have to leave me an email address so I can see where the free books I’m hoping to use for reviews are going, but you don’t have to sign up for anything—assuming I correctly figured out all the ins and outs of my Bookfunnel landing page. If you run into trouble downloading, write me from my website and I’ll try to figure out how to get a copy to you. Oh, and puhleeeese leave a review!

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Filed under book design for creative writers, business of writing, ebooks publishing and selling, Free Books, indie publishing, Marketing books, Self-publishing, Tech tips for writers, V. S. Anderson, Virginia S. Anderson

Social Media Image and Video Sizes Cheat Sheet 2020 [Infographic] – by Andrew Hutchinson…

Just Wow. What a time saver! Thanks to Chris the Story Reading Ape for this amazing inforgraphic on the size requirements for social-media posts!

Chris The Story Reading Ape's Blog

on Social Media Today:

With social media feeds getting ever more crowded, winning attention for your business also becomes ever more difficult.

In amongst the thousands of posts, updates and Stories vying for consumer attention each day, you need to somehow make your messages stand out, and a key element in this will be your visuals, which can grab people as they scroll and get them to stop and take notice.

But in order to maximize the potential of thumb-stopping visuals, you need to be using the right presentation formats for each platform. The best header image in the world won’t matter if it looks pixelated and unprofessional. As such, you need to ensure that when you do create visual content, you’re doing so with the right information about what each platform requires, in terms of dimensions and formats, within each specific element.

To help with this, the team from squarelovin

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Filed under blogging, Marketing books, social media for writers, Tech tips for writers

Latest on Internet Archive/Copyright Infringement

With so much going on, don’t lose sight of what’s happening to your books. Not everyone agrees that having free books going out *freely* is bad for writers, but you at least need to be able to choose. Victoria Strauss again reports on the Internet Archive and its copyright infringement via its “Emergency Library”—now being challenged in court by major publishers. Her post on Writer Beware lists a number of past posts and resources. Check it out.

A digital eye on your text

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Filed under Amazon Kindle Direct Publishing, business of writing, Copyright for writers, ebooks publishing and selling, Free Books, indie publishing, Marketing books, Money issues for writers, Self-publishing

How to add categories to your book on Amazon

Big word "book" in "letterpress."

Wow! I’ve been waiting for this information for ages. Join me in trying it, and let me know how it works for you!

deborahjay

Have you ever noticed that some books seem to be in lots of Amazon categories, and not just the two KDP allows you to choose when you publish your book?

Did you know you can add your book to more categories simply by contacting KDP support? You can have it in up to 10 categories, making it much more likely people will come across it when they search their Amazon site.

But why would I want my book in more categories?

Put simply, the more categories your book shows up in, the more people will see your book on Amazon.

Your book will show up in every step of the category pathway, for example, if one category path for your book is:

Kindle Store > Kindle eBooks>Science Fiction and Fantasy>Fantasy>Action & Adventure

your book will show up in each of the categories mentioned. Ideally, you want your book to…

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Filed under Amazon Kindle Direct Publishing, business of writing, ebooks publishing and selling, genres for writers, indie publishing, Marketing books, Publishing, Self-publishing, Tech tips for writers, writing novels

How to Query–and More

My last writers’ group meeting included a long discussion about the book market triggered by an article from Vox that one of my colleagues had brought in. The discussion branched off into familiar territory for aspiring authors: how to get published.

Books leading to a door in a brick wall

I often feel like a Grinch when I respond to these discussions and questions by saying, “Go online. Google ‘How to.’ There are many wonderful people out there providing solid advice and authoritative, expert guidelines.” Yes, there are also scammers, but if you follow the admonition not to pay anyone anything until you have investigated a wide range of options—and to take the same basic precautions you’d take buying any product—you won’t fall into any serious traps.

My point is often that a thirty-minute conversation can’t cover nearly enough ground to do more than point a new author in the right direction. In these groups, I recommend specific sources for follow up, such as Jane Friedman or Victoria Strauss or, for formatting issues as well as other self-publishing help, The Book Designer. For those convinced that formatting their own e-book is an overwhelming challenge, I recommend Smashwords and Mark Coker’s free e-book formating guide, as well as his list of formatters and cover designers.

book with butterflies taking flight from its pages

Sites like these include links to dozens of helpful articles. Obviously, there are many others; these are just the ones that pop into my head on short notice, because they’re stellar.

Today, my feed included a post from yet another site just brimming with the kind of information the people in my group were craving: Anne R. Allen’s Blog . . . with Ruth Harris. So I’m linking here with advice to anyone starting out on this journey: Once you’ve read Anne R. Allen’s clear, direct instructions on how to write a professional query, browse the site. Click on the links. Subscribe.

I found sources like these the way I suspect anyone builds a personal knowledge base, by clicking on intriguing articles and subscribing to bloggers whose advice seemed relevant to my goals. Compilers like Chris the Story Reading Ape have also given me lots of trails to follow.

Comment and turn all of us on to your favorites. To whom do you go for expert advice on the many aspects of publishing, both traditional and indie? I am always up for learning more!

question mark adorned with flowers

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Filed under business of writing, ebooks publishing and selling, Finding literary agents for writers, indie publishing, looking for literary editors and publishers, Marketing books, Publishing, Self-publishing, Smashwords, writing novels

Help with Those Darned “Comps”

Maybe most of us know exactly what genre we’re writing for. Wish I was one of “us.”

mountains nature arrow guide

Photo by Jens Johnsson on Pexels.com

This piece from Penny Sansevieri via Anne R. Allen (the wonderful @annerallen) via Chris the Story Reading Ape (inimitable @Storyreadingape) lays out a path for one of the most onerous tasks for me as I query my WsIP: finding “recent” “best-selling” books that are “similar to my book” yet, of course, slightly inferior.

I. e., “comps” or “comparable titles.”

I’ve read comments by agents on their blogs that if I can’t come up with perfect matches for these descriptors, I just haven’t done my homework.

After wallowing in self-pity for a while, I’ve discovered some of the “homework” assignments Sansevieri suggests, with some decent results. I’ve had the experience of finding that books that come up when I type in my keywords aren’t at all like my books. She offers some ideas for solving that problem I haven’t tried yet.

Tomorrow!

One of my biggest problems, as she suggests, is finding time to read widely enough to locate books in the same universe as mine. I’ve used the “Look Inside” feature to get a general sense if I’m remotely in the right category. Even using that metric, of the three I thought most likely to match one of my books and bought just to see, one fell into a completely different universe. I won’t know if the others are good matches until I read more of them.

Any ideas,  in addition to those Sansevieri provides, for speeding up this process? (Not that I don’t like reading. So many books, so few lives.)

What do you do to find comps?

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Filed under Finding literary agents for writers, genres for writers, looking for literary editors and publishers, Marketing books

How I’ve Come to Love Book Pirates

Well, maybe that title is just click-bait. Hope it gets some clicks! Big green smiley

More accurately, my title should read, Why I’ve Quit Worrying about Book Pirates.

Books flying into pirates' hands

Here are a few links you can check out if you’ve heard horror stories (I sort of have some), and/or if you’re interested in this debate:

My quick take—and my reasons for copping out on the anti-book-piracy crusade: Like some of the responders on Kaye’s post, I tried the beta Blasty service. I found myself on sites where I didn’t have the technical knowledge to identify the site owners (Kaye offers some tools to help with this). No address to which to send my own DMCA (Digital Millennium Copyright Act) takedown notice. Some offered their own DMCA form—but every one I completed returned an error notice.

And after I’d spent a whole morning uselessly following Blasty’s leads, I got yet another massive list of all the places where my books could be downloaded for free.

Blasty offered paid services that would send the notices for me. There are other such services; comments on the various articles I’ve linked to above provide some sources, if you want to pursue this route.

But if you read the Guest piece, you may, like me, come away with a sense of “what for?”

“The legal and tech aspects of book piracy prevention are complex and fast-evolving, but those in the know describe it very simply: it’s whack-a-mole. One of the most persistent ebook pirate sites has been taken down multiple times, only to pop back up again under a .com, a .net and a .org domain name. At least 120,000 take-down notices have been issued against it already, involving web crawlers, lawyers, its domain host and the Metropolitan police. But that website is back regardless, complete with some intimidating legal language of its own, addressed to anyone who plans to complain.”

I have read, in more than one place, that many of the “free” sites don’t even have copies of the books they’re selling; they just want people’s credit card info. A lot easier way of taking people’s money than actually scanning books and repackaging them, I suspect.

Who knows? If the big publishers are really losing a lot of money to piracy, maybe they will finally figure out a way to protect their property. And maybe some enterprising soul will pirate their methods and share them with us (in a user-friendly form). Maybe even Amazon will catch on and act. In the meantime, I have other wasteful uses of my time that are a lot more fun than hunting down all those links and filling out a new version of that form ten times a day.

I’m thinking, in fact, about making more of my work (I really do have WsIP!) available for free. The truism Kroese and others offer makes sense to me:

The biggest challenge facing a new author isn’t piracy; it’s obscurity.

So from one so-far obscure writer to others, I’ve quit worrying about people stealing my books. When you read one you like, just be sure to tell your friends.

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Filed under business of writing, Copyright for writers, ebooks publishing and selling, Free Books, Marketing books, Money issues for writers, Myths and Truths for writers

Are We Cheating Other Authors by Buying Used Books?

Old Open Bible

This debate featured back in 2016 by Nate Hoffelder on The Digital Reader about the vice and virtue entailed in buying used books—knowing full well that the author receives no compensation—resonated for me because I’ve been feeling guilty about my own Half-Priced Book purchases. I’m not sure I’m feeling less guilty, but at least I know that some defend the practice. The short argument is that used bookstores are where readers are created when they “discover” authors they come to love.

A couple of personal observations:

I’ve long been a fan of Dick Francis (and every horse person and most mystery readers should be as well, IMHO). I reached a plateau where I had overdosed on his formula and quit reading his new ones, and at some point I lost/gave away/never owned copies of his early books, among them some of his best. Off I went one day to my local B&N to pick up new copies and rekindle the relationship. NOT. B&N had none. Not even a recent title, for example those co-authored or authored by Francis’s son Felix in the writer’s final years and after his death.

So off I went to HPB. I was able to find copies of Dead Cert, Nerve, For Kicks, Flying Finish, and many others. Now I often find more recent titles for my bedtime reading and find that Francis is as entertaining as I remember him.

I guess I could buy these on Amazon. Not from Kindle—I hate reading online at bedtime. But am I cheating Francis’s estate, or his son? In my defense, often the earlier titles are available only from third-party sellers, usually used booksellers themselves. What’s more, checking on Amazon for this post, I found that some of the older titles are being released only on Kindle, with all print editions relegated to third-party sources.

I do use HPB and other used bookstores to “discover” authors I might like. I often feel that my reading is too limited and that I ought to be more up to date with what EVERYONE is reading. Every time I venture into the store, I pick up a book by an author I’ve not yet sampled,  sometimes by authors I’ve never heard of, or by authors who have been declared the Next Great Thing. Just to see. If I’m going to toss a book to the floor after forty pages, I’d rather it be a book I paid $3.99 for rather than $29.95.

Will I then pay full price for the next title of an author I like? Hmmm. I did pay full price for a new title by Sarah Waters and might again. But I must confess, I tend to search at HPB first.

I missed this debate when it was supposedly “raging,” but it seems to me worth continuing.

What are your views on Used-Book-Buyers-Remorse?

 

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Filed under Amazon Kindle Direct Publishing, business of writing, Marketing books, Money issues for writers, writing novels

Counterintuitive Advice from Jane Friedman

Big word "book" in "lettepress."

If you don’t know about Jane Friedman, learn. Her site is full of excellent advice and links. Today, in my email, this article that contradicts what we might all think: that it’s always better to get lots of feedback. Not on this issue, Jane says. All over social-media sites for writers, you find people posting their book covers and asking for advice. But Jane says no: Don’t crowdsource your book cover! Who’d’a thunk it?

I admit I’ve been guilty of asking a couple of friends for feedback. Some of their responses have been telling, but they haven’t really told me how to improve my own “designs.” Since book covers, in my view, are the one component of self-publishing where you can’t avoid spending money, I’ve ended up looking for affordable professionals rather than trying to make sense of all the conflicting opinions myself. While I do think my current covers could be improved, that improvement will be part of an eventual complete revamping of my whole publishing enterprise, not to be undertaken until my infinite revisions of new books are finished.

So if you have advice for me about my book covers, save it for that day. Though I thank you all the same.

Big green smiley

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Filed under book design for creative writers, business of writing, indie publishing, Marketing books, Myths and Truths for writers, Print on Demand for fiction writers, Self-publishing, social media for writers, writing novels