Category Archives: Marketing books

Counterintuitive Advice from Jane Friedman

Big word "book" in "lettepress."

If you don’t know about Jane Friedman, learn. Her site is full of excellent advice and links. Today, in my email, this article that contradicts what we might all think: that it’s always better to get lots of feedback. Not on this issue, Jane says. All over social-media sites for writers, you find people posting their book covers and asking for advice. But Jane says no: Don’t crowdsource your book cover! Who’d’a thunk it?

I admit I’ve been guilty of asking a couple of friends for feedback. Some of their responses have been telling, but they haven’t really told me how to improve my own “designs.” Since book covers, in my view, are the one component of self-publishing where you can’t avoid spending money, I’ve ended up looking for affordable professionals rather than trying to make sense of all the conflicting opinions myself. While I do think my current covers could be improved, that improvement will be part of an eventual complete revamping of my whole publishing enterprise, not to be undertaken until my infinite revisions of new books are finished.

So if you have advice for me about my book covers, save it for that day. Though I thank you all the same.

Big green smiley

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Filed under book design, business of writing, indie publishing, Marketing books, Myths and Truths, novels, Print on Demand, Self-publishing, social media

The #1 Mistake New Self-Publishers Make That Leaves Them Vulnerable to Publishing Scams – by Anne R. Allen…

Another extremely useful post from Anne R. Allen, via Chris the Story Reading Ape. A reminder to us all to DO OUR HOMEWORK if we want to publish and sell our books.

Chris The Story Reading Ape's Blog

Publishing scams target babes in the woods

I hear about new publishing scams all the time. Sometimes scammers approach me personally, but more often I hear a sad tale of woe from some newbie who has fallen for the latest con.

This week I realized that almost all the victims of publishing scams have one thing in common: they don’t understand the most important part of the digital self-publishing revolution that started in 2009.

This is the thing you MUST understand in order to be a successful indie author:

Continue reading HERE

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Filed under business of writing, ebooks, indie publishing, Marketing, Marketing books, Money!, Myths and Truths, novels, Print on Demand, publishing contracts, Scams, Self-publishing

Not Everyone Will Like Your Story — That Doesn’t Mean It’s a Bad Story

I kinda needed this. Maybe you will, too.

Novelty Revisions

One summer between college semesters, I wrote a book. I had only written several full-length novels before this, so it was not a publish-worthy book by any means. But I was proud of it. And after passing it around to a few friends who were genuinely interested in reading it (and did so — bless them!), I handed the book off to my mom.

She read it (bless her!) and gave it back to me. Of course I asked her what she thought of it, and because I was old enough at that point to handle the truth, she gave me her honest opinion.

“It’s not that I didn’t like it,” she said. “It was just too dark for me. Not my kind of book. But I’m proud of you.”

Aw. Thanks Mom.

This was the first — and certainly not the last — time I learned the difference between…

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Filed under Inspiration, Marketing books, Myths and Truths, novels, Plot Development, Reviews

Myths and Truths about Traditional Publishing—What It Was Like for Me.

Old Open Bible

I came across this post via Chris the Story Reading Ape (a crucial source for publishing tips and news). Steven Spatz, president of BookBaby.com, a book packager for independent publishers, lays out “Six Myths (and a Few Facts) about Traditional Publishing.

Just to be clear, “traditional publishing” means having your book produced by an established, for-profit publishing company that will pay you an advance, provide you with an editor and a publicity department, physically manufacture your book—including the cover and format—and, ideally, get it to sell.

In contrast, independent or self-publishing means writing a book and getting it edited, producing a formatted copy with a cover, uploading it as an ebook to an ebook vendor like Amazon or Smashwords or as a “real” book like a paperback or hardcover to a company that “packages” it for you and that may supply some editing, cover production, and marketing, depending on what you pay for.

Whew.

When I contemplated this post, I didn’t know those definitions could be so hard.

Bottom line: A traditional publisher PAYS YOU and does it all (or much of it) for you. As an indie publisher, you either do it all yourself, possibly for free, or pay for certain services you don’t feel you can do well.

grunge paper texture, vintage background

With that out of the way, the very first comment on Mr. Spatz’s article pointed out that BookBaby specialized in packaging books for “indie publishing,” and is therefore biased against traditional publishing.

Okay, Spatz may be biased. But as I read, I found myself saying, yeah, yeah, that’s exactly what I found out during my all-too-brief existence as a traditionally published author. Spatz’s observations, in my view, offer a useful “wait-a-minute!” that prospective authors need before they decide how they want to enter the publishing melee.

Note that the experiences I cite here are grounded in my own career: I was traditionally published by three MAJOR houses, St. Martin’s, Bantam/Doubleday, and New American Library. Today’s traditional publishing field is surely more competitive, not less, than in those glory days.

So, with eternal gratitude to Victoria Strauss, read these thoughts as a version of Writer Beware.

Spatz’s Myth 4: Publishing with a Traditional Publisher means your book will show up on bookstore shelves.

This was my first devastating revelation. And my mother’s. We’d walk into a bookstore and she’d gesture at the extravagant front-door displays and demand, “Why don’t they put your books out here?”

Because, I learned, shelf space is a precious, much fought-over commodity. In order to be provided so much as a sliver of space the width of a spine, my books had to have a mega advertising budget behind them. Mega. I had to be Paris Hilton. Or Michelle Obama. Or . . . you know who I mean.

My mass-market paperbacks (these still do exist) did get rack space in drugstores. For about a month.

I can now get my books into independent bookstores by carrying them there and asking for shelf space while presenting a reason why I deserve it. This was as true before indie publishing as it is now. Only it never occurred to me. I didn’t know that was part of my job.book word in letterpress wood type

Myth 3: A traditional publisher will market your book.

This hope meant almost zilch thirty-five years ago. I can’t imagine it means more now.

No one told me that I really needed to get out there and market. They told me, write the next book. At least now they’re honest about this.

Marketing is the hardest thing asked of authors who really would rather be writing the next book (well, hardest after writing the synopsis). Only some of us have marketing in our blood. I found that my houses had standard “marketing” practices that gave the books a chance to take off but didn’t do anything out of the way to grow them wings. A smart author (I was not) would have noticed all the other things that could have been done, and would have done them.

I did do something. For King of the Roses, they asked me for a list of horse-racing celebrities who would endorse the book. I compiled such a list. They wanted to know who on that list I knew whom I could personally ask. Um, no one.

I said, since this book is about the Kentucky Derby, why not run an ad in the Daily Racing Form on Derby Day? Not cost-effective, they said. So I paid for it. Myself. They may have been right. In those days, you couldn’t track clicks to see who responded to what ad.

What a traditional house can do is send your book out to reviewers. They have lists of people who will possibly read your book and write it up in a highly visible place. Much more effective than begging for reader reviews. If the right reviewer—say, at the New York Times—takes a shine to your cover or back-of-book copy, you might really end up on Oprah! (No way of knowing what my brief mention in the prestigious Atlantic Monthly meant to my sales.)

Magic book

Myth 5: Getting picked up by a major house means your writing career is set.

No.

Your career with a traditional publisher will last only as long as you write a) what the publisher thinks will sell; or b) what actually does sell. You want a career in a traditional house, YOU better make sure what you write sells. See Myth 3.

And if what you wrote the first time around doesn’t sell well above average, second chances are hard to come by. More than once agents I’ve approached want sales figures from my previous books. At the very least, they want my platform. How many famous people do I know who will endorse my book?

It takes only one “disappointing” book to end this kind of career. I know.

That doesn’t mean there aren’t ways back into the fold. But they are at least as hard as that first foray, when you stood a chance of being a “discovery” that sent the sales team into raptures. I was there. I know.

Some “truths” from Spatz I can endorse:

**It will take at least a year and probably longer for your traditionally published book to make it into print.

**You have to fight for control over your metadata and cover. If you don’t like cover or the back-cover copy or the book description, you have to assert yourself. I was able to protest the inner jacket flap copy for one of my books and rewrite it. But it was when I saw the back-cover copy of that book that I knew the book was doomed. No blurbs quoting the excellent reviews for my first two books, both in paperback from Bantam. Instead, just an excerpt from the book.

Decent writing, I guess, albeit arguably overwritten. Of course, in Bantam’s defense, in those days, no one could order a mass-market paperback once it was out of print.

**And if your traditionally published book does make it onto bookstore shelves, it will run out its welcome fast. Once it’s last month’s sensation, it’s gone. Maybe you’ll get a paperback deal that may hang onto shelf space in row 6 a little longer. But it if doesn’t sell, bookstores will pull it for this month’s New Thing. People will buy your book from Half-Priced Books or from third-party sellers on Amazon, and you won’t make a cent.

Image of earth planet on hand

A truth of my own: Working with a top editor at a major house doesn’t mean your book will get better.

My editor at St. Martin’s was superb, my editor at Bantam horrible, and my editor at NAL nice but not inspirational. (They are all long gone, so don’t ask.) I learned that, in the end, I alone was responsible for the words that got published under my name.

I regularly depressed people at writing conferences by sharing these experiences.

If I’ve depressed you, at least you are forewarned.

If this sounds as if I am biased in favor of self-publishing, well, to a certain extent yes. I would like to be traditionally published again because a “published” book, however doomed in the market, would give me credentials for speaking and guest-posting. I would also like reviews. And my feeble, newbie marketing efforts are unlikely to earn me what I would make from even the most anemic advance.

What I do like about self-publishing is that my prospects are limited only by my energy and creativity. There is no shelf-life for my books. I can try new marketing techniques indefinitely without knowing that next week, or the week after, my books will show up on that pile labeled “remaindered.” I can even revise and republish. I can be a completely new author, in a completely new genre, as fast as I can write.

When lightning strikes an author!

My final words of “wait-a-minute”:

If you want to submit traditionally, haul out all those grammar books and all those tomes on how to structure a story. Editors and agents do gatekeep based on how much work you’re going to mean for them versus how much you can earn for them. A badly edited, unstructured book means more work for them. A great idea can die because it looks as if it will take too much time to slap into shape. Make their job as easy as you can.

If you want to self-publish, do your due diligence. Book packagers (that includes Kindle Direct Print and Ingram as well as BookBaby, Lulu, etc.) vary widely in quality and cost. Make sure you understand how the self-publishing universe works (it’s all out there online) and don’t pay for anything you can do yourself. You can publish your ebook in an hour at Smashwords or Amazon for free. Your paperback may take a little longer, but you can do it. Don’t pay for anything you can do yourself.

Ask me anything you want about my days as a “published author.” I’ll tell you everything but the names.

 

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Filed under Amazon Kindle Direct Publishing, business of writing, indie publishing, King of the Roses, looking for editors, Marketing books, Money!, Myths and Truths, novels, Publishing, Scams, Self-publishing, Writing

Useful Info on Amazon Review Rules

Books flying into reviewers' hands.As usual, The Book Designer provides important information for those of us learning to market our books. Here, Amy Collins, book distributor and marketer, clears up those pesky Amazon rules on book reviews. I haven’t seen this information laid out more clearly than this.

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CreateSpace Merges With KDP

More news on the CreateSpace front!

Nicholas C. Rossis

CreateSpace-Amazon logos | From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksThe day we’ve all been waiting for (or, in some cases, dreading) is here! CreateSpace has officially announced that CreateSpace (CSP) and Kindle Direct Publishing (KDP) will become one service. All titles it hosts will now move to Kindle Direct Publishing (KDP). As I had guessed, CS will, in effect, become one of Amazon’s production and distribution centers, printing the titles on behalf of KDP.

If you wish to compare the pros and cons of KDP compared to CreateSpace, check out my earlier posts, KDP Print Just Got A Whole Lot More Attractive and Moving Your Book From Createspace to KDP Print.

CreateSpace Says…

Here is the official announcement in CreateSpace’s own words (text in bold emphasized by me):

“In the coming days, we will give CreateSpace members the ability to move their account and titles. To ensure a quality experience, we will add links to the CreateSpace…

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You Get Free Book Promotion Every Time You Leave A Comment – by Derek Haines…

Chris the Story Reading Ape regularly shares Derek Haines’s posts. Pay attention! They are always worth a read. Here’s another one I’m going to put to use, starting today!

Chris The Story Reading Ape's Blog

on Just Publishing Advice:

Blog commenting is the easiest way to promote your book for free

There are hundreds of ways to promote a book.

You can use free and paid book promotion sites, write a blog post every week and offer free books.

Marketing your book to find potential readers is a non-stop effort if you want to sell your book,

If you have published more than one title, you will know how much hard work is involved in keeping the buzz going for your books and ebooks.

Encouraging people to take an interest is not easy and is sometimes counterproductive.

Direct approaches using social media or even your email list often only achieve very low click-through rates, and poor conversions to book sales.

But when people accidentally stumble upon you without you coercing them, the results can be surprising. In SEO speak, it is called organic traffic.

The…

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