I suspect I’m not the only one for whom this list is useful! Thanks to Chris the Story Reading Ape for sharing it!
Tag Archives: how to publish a book
Over at Writers in the Storm, guest blogger Tasha Seegmiller writes not to offer a “downer,” but instead, “to help people align their expectations of writing a little better.”
This column reminded me how I’m constantly surprised by some of the questions aspiring writers ask on self-help Facebook sites. Yesterday, is grammar important? Today, should an author get a web site? This column offers some advice I think everyone hoping to publish needs.
Me included. Realizing that writing is a business—never a comfortable home territory for me—but also that it really has to be something you just can’t help doing: These are the reminders I need.
A while back, in answer to a post on the pros and cons of self- versus traditional publishing, I wrote “What It Was Like for Me,” an account of my own experiences being traditionally published. Even though my encounter with the realities of publishing happened quite a long time ago, I still found that Seegmiller’s take resonated. It was ever so, and I didn’t know enough then to negotiate this strange and daunting space.
Follow good blogs and wonderful people like @JaneFriedman. As Seegmiller says, educate yourself. So you’ll be more ready than I was.
There are a few folks I consider treasures for the #writingcommunity. If you’re not familiar with Jane Friedman, take the time to learn about her. (And make sure you subscribe to Chris the Story Reading Ape, a terrific curator of posts we all can use.)
Over the weekend, you might have seen a writing-and-money topic trending on Twitter, #PublishingPaidMe, where authors started publicly sharing their advances. Such transparency is long overdue and—in this particular case—is meant to reveal stark differences between what Black and non-Black authors get paid.
Amidst these tweets, I saw a repeated call to action for Black authors: Before you agree to a deal, ask your publisher about their marketing and promotion plans for your book. Ask how they plan to support you.
Ask, ask, ask. (Because their support falls short of where it needs to be, and publishers have to be pushed.)
To assist with that call to action, I’ve collected and expanded information from my past books and articles to help authors ask questions of their potential or existing publisher. I’ve tried to also include indicators that will help you notice and challenge unhelpful answers. If you have an…
View original post 18 more words
I’ve also found that members of one of my writing groups struggle with this distinction between publishers, packagers, and distributors from Sarah Bolme. There’s also some great information about Amazon’s imprints. Enjoy!
I am surprised by the number of indie and self-published authors who tell me that the publisher of their book is Amazon, Kindle Direct Publishing, or IngramSpark.
It is clear to me that these authors do not understand the difference between an author, a publisher, and a publishing platform.
Authors and publishers have distinct jobs. These jobs are as follows:
- Write a manuscript
- Engage in marketing to assist sales
- Edit the manuscript
- Create a cover
- Lay out the book
- Secure a printer
- Assign an ISBN
- Access distribution for sales to retail and other channels
- Engage in marketing to ensure sales
Kindle Direct Publishing (KDP) is neither an author or a publisher. It does not write, edit, lay out, or create a cover design for your book. What KDP offers are services.
They offer a cover design template, an ebook conversion program, printing, distribution for sales, and…
View original post 236 more words
The very first line of your query has to tell the agent or editor how long your book is.
The execrable fact is that they expect certain genres to fall within certain limits.
When you’re an overwriter, like me, always able to stroke out one more metaphor, one more lilting phrase, one more neat character detail, hitting those word limits can be a challenge.
The problem intensifies when your writing groups and betas want “More! More!” Or when they push you to look at issues in your story that you glossed over before but now can’t leave unresolved.
So I faced querying a psychological-suspense manuscript at 107,000+ words and an accidental-detective mystery at 106,000+. I’m here to report that both books are now under 100,000 words.
I’ve read enough submissions in writing groups to know that I’m not the only one in need of a repertoire of tricks (okay, strategies) for corralling a manuscript that has bolted for the hills. I needed “Power Cutting” skills.
I know what a lot of us would say: Cut 7,000 words?!? That will destroy my book! My brilliant writing will win over readers no matter how long it is.
Maybe, but you have to get an agent or editor to read your brilliant writing instead of thinking, “That sounds way too long.”
In fact, my efforts taught me strategies, many of them simple fixes, that actually improved my books rather than devastating them.
Not only will these strategies help you catch bad habits, they’ll force you to think hard about your story: What is it about, what belongs and what doesn’t? At least, that’s what Power Cutting did for me.
Here are some of the big-ticket things I learned.
Have a word-count goal. Until you make up your mind that you MUST cut, you won’t. Watching that number at the bottom of the screen sink and sink inspires!
Cut hard now, reconsider later. You might cut too hard and scrape off too much voice, but storing your cuts in a separate, renamed file saves your original language, ready to reinstate after you’ve exceeded your goal.
Remember that no one but you knows what you took out. No one else will miss your golden imagery or your delicate dialogue exchange.
Cut via a complete read-through. You’ll spot problems like repetition that would not show up if you dove in at random, and you’ll maintain the continuity of your story.
Throughout, remember that clarity comes first. Always make sure, for example, that it’s clear who’s speaking before you cut a dialogue tag.
Ask first and last, what does this scene/paragraph/line add? Three cuts to look for:
- Work you’ve already done. Yes, certain themes and events should be kept before your readers, but when you find yourself thinking, “Didn’t he already say this?”, he probably did. If there’s no new twist to a scene or interior monologue, it can go.
- Dialogue exchanges that don’t further the plot. Banter for banter’s sake, no matter how scintillating, takes up real estate. Dialogue cuts better when it’s sharp.
- Piled up details/metaphors/images. In literary fiction, you can interweave whole pages of lyrical description with luscious introspection. In commercial fiction, most paragraphs drag after more than one detail or image, no matter how powerful. Pick the one that does the most work in the fewest and/or most evocative words.
I found some more specific strategies as I progressed with my cutting. I’ll share some of those in an upcoming post.
Thanks to Chris for this piece from Jane Friedman’s blog. It says some things that are always good to hear. For example, that you didn’t get that agent doesn’t mean your writing is no good. . . . Take heart!
on Jane Friedman site:
Almost anyone who has spent time in the query trenches knows how challenging it is to capture the attention of a literary agent.
Most agents, even new agents eager to build their client list, pass on over 90 percent of the queries they receive. In some cases, the reason is obvious: The agent doesn’t represent the writer’s genre; the writer has written a synopsis rather than a query letter; the agent isn’t accepting queries, at all.
In other cases, the writer might be doing everything right—researching agents, following submission guidelines, querying only once they have a polished manuscript—but still experience radio silence. Or, maybe they are receiving requests for pages, or feedback from the agent along with the opportunity to resubmit, but an offer of representation just isn’t coming through. If the writing is good or at least shows potential—how else would they have come this…
View original post 49 more words
I came across this post via Chris the Story Reading Ape (a crucial source for publishing tips and news). Steven Spatz, president of BookBaby.com, a book packager for independent publishers, lays out “Six Myths (and a Few Facts) about Traditional Publishing.”
Just to be clear, “traditional publishing” means having your book produced by an established, for-profit publishing company that will pay you an advance, provide you with an editor and a publicity department, physically manufacture your book—including the cover and format—and, ideally, get it to sell.
In contrast, independent or self-publishing means writing a book and getting it edited, producing a formatted copy with a cover, uploading it as an ebook to an ebook vendor like Amazon or Smashwords or as a “real” book like a paperback or hardcover to a company that “packages” it for you and that may supply some editing, cover production, and marketing, depending on what you pay for.
When I contemplated this post, I didn’t know those definitions could be so hard.
Bottom line: A traditional publisher PAYS YOU and does it all (or much of it) for you. As an indie publisher, you either do it all yourself, possibly for free, or pay for certain services you don’t feel you can do well.
With that out of the way, the very first comment on Mr. Spatz’s article pointed out that BookBaby specialized in packaging books for “indie publishing,” and is therefore biased against traditional publishing.
Okay, Spatz may be biased. But as I read, I found myself saying, yeah, yeah, that’s exactly what I found out during my all-too-brief existence as a traditionally published author. Spatz’s observations, in my view, offer a useful “wait-a-minute!” that prospective authors need before they decide how they want to enter the publishing melee.
Note that the experiences I cite here are grounded in my own career: I was traditionally published by three MAJOR houses, St. Martin’s, Bantam/Doubleday, and New American Library. Today’s traditional publishing field is surely more competitive, not less, than in those glory days.
So, with eternal gratitude to Victoria Strauss, read these thoughts as a version of Writer Beware.
Spatz’s Myth 4: Publishing with a Traditional Publisher means your book will show up on bookstore shelves.
This was my first devastating revelation. And my mother’s. We’d walk into a bookstore and she’d gesture at the extravagant front-door displays and demand, “Why don’t they put your books out here?”
Because, I learned, shelf space is a precious, much fought-over commodity. In order to be provided so much as a sliver of space the width of a spine, my books had to have a mega advertising budget behind them. Mega. I had to be Paris Hilton. Or Michelle Obama. Or . . . you know who I mean.
My mass-market paperbacks (these still do exist) did get rack space in drugstores. For about a month.
I can now get my books into independent bookstores by carrying them there and asking for shelf space while presenting a reason why I deserve it. This was as true before indie publishing as it is now. Only it never occurred to me. I didn’t know that was part of my job.
Myth 3: A traditional publisher will market your book.
This hope meant almost zilch thirty-five years ago. I can’t imagine it means more now.
No one told me that I really needed to get out there and market. They told me, write the next book. At least now they’re honest about this.
Marketing is the hardest thing asked of authors who really would rather be writing the next book (well, hardest after writing the synopsis). Only some of us have marketing in our blood. I found that my houses had standard “marketing” practices that gave the books a chance to take off but didn’t do anything out of the way to grow them wings. A smart author (I was not) would have noticed all the other things that could have been done, and would have done them.
I did do something. For King of the Roses, they asked me for a list of horse-racing celebrities who would endorse the book. I compiled such a list. They wanted to know who on that list I knew whom I could personally ask. Um, no one.
I said, since this book is about the Kentucky Derby, why not run an ad in the Daily Racing Form on Derby Day? Not cost-effective, they said. So I paid for it. Myself. They may have been right. In those days, you couldn’t track clicks to see who responded to what ad.
What a traditional house can do is send your book out to reviewers. They have lists of people who will possibly read your book and write it up in a highly visible place. Much more effective than begging for reader reviews. If the right reviewer—say, at the New York Times—takes a shine to your cover or back-of-book copy, you might really end up on Oprah! (No way of knowing what my brief mention in the prestigious Atlantic Monthly meant to my sales.)
Myth 5: Getting picked up by a major house means your writing career is set.
Your career with a traditional publisher will last only as long as you write a) what the publisher thinks will sell; or b) what actually does sell. You want a career in a traditional house, YOU better make sure what you write sells. See Myth 3.
And if what you wrote the first time around doesn’t sell well above average, second chances are hard to come by. More than once agents I’ve approached want sales figures from my previous books. At the very least, they want my platform. How many famous people do I know who will endorse my book?
It takes only one “disappointing” book to end this kind of career. I know.
That doesn’t mean there aren’t ways back into the fold. But they are at least as hard as that first foray, when you stood a chance of being a “discovery” that sent the sales team into raptures. I was there. I know.
Some “truths” from Spatz I can endorse:
**It will take at least a year and probably longer for your traditionally published book to make it into print.
**You have to fight for control over your metadata and cover. If you don’t like cover or the back-cover copy or the book description, you have to assert yourself. I was able to protest the inner jacket flap copy for one of my books and rewrite it. But it was when I saw the back-cover copy of that book that I knew the book was doomed. No blurbs quoting the excellent reviews for my first two books, both in paperback from Bantam. Instead, just an excerpt from the book.
Decent writing, I guess, albeit arguably overwritten. Of course, in Bantam’s defense, in those days, no one could order a mass-market paperback once it was out of print.
**And if your traditionally published book does make it onto bookstore shelves, it will run out its welcome fast. Once it’s last month’s sensation, it’s gone. Maybe you’ll get a paperback deal that may hang onto shelf space in row 6 a little longer. But it if doesn’t sell, bookstores will pull it for this month’s New Thing. People will buy your book from Half-Priced Books or from third-party sellers on Amazon, and you won’t make a cent.
A truth of my own: Working with a top editor at a major house doesn’t mean your book will get better.
My editor at St. Martin’s was superb, my editor at Bantam horrible, and my editor at NAL nice but not inspirational. (They are all long gone, so don’t ask.) I learned that, in the end, I alone was responsible for the words that got published under my name.
I regularly depressed people at writing conferences by sharing these experiences.
If I’ve depressed you, at least you are forewarned.
If this sounds as if I am biased in favor of self-publishing, well, to a certain extent yes. I would like to be traditionally published again because a “published” book, however doomed in the market, would give me credentials for speaking and guest-posting. I would also like reviews. And my feeble, newbie marketing efforts are unlikely to earn me what I would make from even the most anemic advance.
What I do like about self-publishing is that my prospects are limited only by my energy and creativity. There is no shelf-life for my books. I can try new marketing techniques indefinitely without knowing that next week, or the week after, my books will show up on that pile labeled “remaindered.” I can even revise and republish. I can be a completely new author, in a completely new genre, as fast as I can write.
My final words of “wait-a-minute”:
If you want to submit traditionally, haul out all those grammar books and all those tomes on how to structure a story. Editors and agents do gatekeep based on how much work you’re going to mean for them versus how much you can earn for them. A badly edited, unstructured book means more work for them. A great idea can die because it looks as if it will take too much time to slap into shape. Make their job as easy as you can.
If you want to self-publish, do your due diligence. Book packagers (that includes Kindle Direct Print and Ingram as well as BookBaby, Lulu, etc.) vary widely in quality and cost. Make sure you understand how the self-publishing universe works (it’s all out there online) and don’t pay for anything you can do yourself. You can publish your ebook in an hour at Smashwords or Amazon for free. Your paperback may take a little longer, but you can do it. Don’t pay for anything you can do yourself.
Ask me anything you want about my days as a “published author.” I’ll tell you everything but the names.