Maybe most of us know exactly what genre we’re writing for. Wish I was one of “us.”

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This piece from Penny Sansevieri via Anne R. Allen (the wonderful @annerallen) via Chris the Story Reading Ape (inimitable @Storyreadingape) lays out a path for one of the most onerous tasks for me as I query my WsIP: finding “recent” “best-selling” books that are “similar to my book” yet, of course, slightly inferior.
I. e., “comps” or “comparable titles.”
I’ve read comments by agents on their blogs that if I can’t come up with perfect matches for these descriptors, I just haven’t done my homework.
After wallowing in self-pity for a while, I’ve discovered some of the “homework” assignments Sansevieri suggests, with some decent results. I’ve had the experience of finding that books that come up when I type in my keywords aren’t at all like my books. She offers some ideas for solving that problem I haven’t tried yet.
Tomorrow!
One of my biggest problems, as she suggests, is finding time to read widely enough to locate books in the same universe as mine. I’ve used the “Look Inside” feature to get a general sense if I’m remotely in the right category. Even using that metric, of the three I thought most likely to match one of my books and bought just to see, one fell into a completely different universe. I won’t know if the others are good matches until I read more of them.
Any ideas, in addition to those Sansevieri provides, for speeding up this process? (Not that I don’t like reading. So many books, so few lives.)
What do you do to find comps?