Tag Archives: Amazon rankings

Help with Those Darned “Comps”

Maybe most of us know exactly what genre we’re writing for. Wish I was one of “us.”

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This piece from Penny Sansevieri via Anne R. Allen (the wonderful @annerallen) via Chris the Story Reading Ape (inimitable @Storyreadingape) lays out a path for one of the most onerous tasks for me as I query my WsIP: finding “recent” “best-selling” books that are “similar to my book” yet, of course, slightly inferior.

I. e., “comps” or “comparable titles.”

I’ve read comments by agents on their blogs that if I can’t come up with perfect matches for these descriptors, I just haven’t done my homework.

After wallowing in self-pity for a while, I’ve discovered some of the “homework” assignments Sansevieri suggests, with some decent results. I’ve had the experience of finding that books that come up when I type in my keywords aren’t at all like my books. She offers some ideas for solving that problem I haven’t tried yet.

Tomorrow!

One of my biggest problems, as she suggests, is finding time to read widely enough to locate books in the same universe as mine. I’ve used the “Look Inside” feature to get a general sense if I’m remotely in the right category. Even using that metric, of the three I thought most likely to match one of my books and bought just to see, one fell into a completely different universe. I won’t know if the others are good matches until I read more of them.

Any ideas,  in addition to those Sansevieri provides, for speeding up this process? (Not that I don’t like reading. So many books, so few lives.)

What do you do to find comps?

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Filed under Finding agents, genres, looking for editors, Marketing books

Stop Paying People to Read your Book

Questions answered about self-publishingThis is an older post from alfageeek, but like all his posts, it’s full of hands-on, practical advice that actually soothes some of my guilt over my abysmal marketing efforts. While you’re checking out his site, also check out his latest report on his experience with Bookbub ads.

alfageeek

In marketing to consumers, there is a well-established “buying cycle.” There are a lot of different variations on this but they generally go:

  • Awareness (finding out your product exists)
  • Research (figuring out whether they want it)
  • Purchase (woo hoo!)
  • Repurchase (they liked it and want another)

I mention this because the business of marketing a book is really no different from the business of marketing anything else to consumers. What I find interesting is that the people marketing books these days are mostly authors, and judging from their behavior, I think many of them are really confused about that whole cycle. So I’m writing this post to help explain it to them, with they hope that they stop throwing their money away solving problems they do not have.

Let’s skip awareness for a second, and dispense with the rest of the cycle.

If you write a great book and get a…

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Filed under business of writing, ebooks, indie publishing, Marketing books, Money!, Myths and Truths, novels, Publishing, Self-publishing, Writing

Amazon Categories and Rankings? This Helps!

Learning to market my books: deer in headlights!

Here’s what I sometimes feel like as a marketer: Deer in the headlights!

Well, I bought the book. I’ll report back on how much it helped me in my goal to begin taking marketing seriously. In the meantime, this article on how Amazon rankings and keywords differ in helping me sell my books provided some really useful distinctions.Can you add to this advice?

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Filed under business of writing, ebooks, indie publishing, Marketing books, Money!, novels, Print on Demand, Publishing, Self-publishing, Tech tips, Writing