This is an older post from alfageeek, but like all his posts, it’s full of hands-on, practical advice that actually soothes some of my guilt over my abysmal marketing efforts. While you’re checking out his site, also check out his latest report on his experience with Bookbub ads.
In marketing to consumers, there is a well-established “buying cycle.” There are a lot of different variations on this but they generally go:
- Awareness (finding out your product exists)
- Research (figuring out whether they want it)
- Purchase (woo hoo!)
- Repurchase (they liked it and want another)
I mention this because the business of marketing a book is really no different from the business of marketing anything else to consumers. What I find interesting is that the people marketing books these days are mostly authors, and judging from their behavior, I think many of them are really confused about that whole cycle. So I’m writing this post to help explain it to them, with they hope that they stop throwing their money away solving problems they do not have.
Let’s skip awareness for a second, and dispense with the rest of the cycle.
If you write a great book and get a…
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