Category Archives: Marketing books

Free Book Promotions? What Do You Think?

Book open to the starsHere are some evaluations of book promotion services from The Book Designer (a great site for all things indie). The question is whether sites like these are better than membership in KDP Select.

Share with us your own views! Have you tried any of these services? Do you have others to recommend?

 

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Author Beware … Publishing Predators Are Breeding…

Thanks, Chris, for another important article. Here is my comment on this article at The Book Shepherd:
I’m amazed that so many people will pay these sums to be published when CreateSpace will do it for free. All you need is a Word file and a cover. Sorry, my CreateSpace book looks just fine. I suppose there are genius cover designers out there who could have done a better cover than DigitalDonna.com did for me, but I’d be surprised to discover them at a reasonable cost.

I went with Ingram first; again, nothing wrong with the 22 books I purchased at cost ($168). At Ingram, you will pay $49 for publication, and you must, indeed should, buy your own ISBN, since if you choose CreateSpace first, they will own the ISBN. Three hundred dollars for 10 ISBNs you can use for your entire series is a lot less than the numbers being discussed in these comments.

I formatted my own interior, which cost me $20 a month for my subscription to Adobe InDesign. On my blog [this blog!], I’m doing a series on how I conquered InDesign.

Believe me, it’s not that hard.

I hope writers will use the funds they are paying for these services to find good professional editors and cover designers. And I second Judith’s point that being traditionally published does NOT mean that you will get stellar marketing. In the end, you will do that for yourself. Why not do it all?

(And I second a comment that recommended Smashwords. Not only will Mark Coker walk you through the ebook-creation process, he will publish your ebook absolutely free!)

What about you? Do you have any tales to tell about your publishing adventures? Help us all “beware.”

Chris The Story Reading Ape's avatarChris The Story Reading Ape's Blog

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Article extract from Judith Briles on The Book Shepherd site:

Oh, what a tangled web they weave … publishing predators are breeding with the surge of authors now by-passing traditional publishing. Over half of books published today are by the self and indie publishers. Traditional publishers are taking notice and are now gearing up to offer their own “self-publishing” opportunities. Some, like Simon & Schuster, Hay House and Penguin, have had a “vanity press” relationship for years in place via Author Solutions (ASI). Expect to see all of this push into a higher gear–after all … there is money in wannabe author’s pockets.

It’s a never-ending story … the emails, phone calls, postings within the Author U Group on LinkedIn and my personal group on Facebook: Publishing with The Book Shepherd (join it) … and I’ve worked with several private clients and fielded numerous phone calls/emails from authors who have…

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Great Advice from The Book Designer blog!

Joel Friedlander at The Book DesignerBook open to the stars is always a wonderful source. This piece by Judith Briles (@mybookshepher) on “How to Avoid Book Publishing Blunders, Bloopers and Boo-Boos” has some up-front advice for all of us. I especially like the “writer beware” section on “pitch fests.” Briles says save your money!

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How To Set Up An Amazon Giveaway

Just what I needed! I was hovering over the Amazon Giveaway screens for King of the Roses and discovered I didn’t know how the odds-setting worked. This post, from February of this year, explains it! This is Nicholas Rossis’s “secondary blog” that shows a reblog button, but you can access the original, with many informative comments, here. Now watch for my Giveaway, coming up next week!

Nicholas C. Rossis's avatarNicholas C. Rossis

Amazon has recently started offering everyone the opportunity to offer a giveaway. What’s interesting about this is that you can run one for pretty much any item in their inventory – except for ebooks. So, you can run a giveaway for your print edition, but not your Kindle one.

Alternatively, you could go all the way and offer people, say, a Kindle. Or, indeed, an item that is somehow related to your books. For example, if you’ve written a cookbook, you may give away kitchen gadgets or aprons. The key here is to be imaginative and original.

So, how would you go about it? Here’s the complete how-to.

Step 1: Find your book

Right after the reviews, you will see a “Set up an Amazon Giveaway” button. If you can’t find it, press Control-F (for Find) on your browser and enter the word “giveaway”…

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Amazon Categories and Rankings? This Helps!

Learning to market my books: deer in headlights!

Here’s what I sometimes feel like as a marketer: Deer in the headlights!

Well, I bought the book. I’ll report back on how much it helped me in my goal to begin taking marketing seriously. In the meantime, this article on how Amazon rankings and keywords differ in helping me sell my books provided some really useful distinctions.Can you add to this advice?

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Closed for business: Two big things that could penalize your Amazon author account (and how to prevent them)

Here’s help negotiating Amazon’s review process! So much mystery!

Troy Lambert's avatar

Make no mistake. If you have heard me speak before almost anywhere or read anything I have to say about writing, I emphasize one thing above all else:

“You can be as artsy as you want to be while you are writing your book, but once it is finished, it is a product. A product you must distribute and market in order for it to sell.”

There’s another part to this reality of writing as a business: the number one distributor of ebooks remains Amazon, and for most authors about 80% of their sales would disappear, should the online giant refuse to sell their work. Discoverability on Amazon is the number one trick authors, publishers, and book marketers are trying to crack. Of course, if it works on Amazon, the same method will likely increase sales on iBooks and Nook as well, provided an author even offers their books for…

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Do’s and Don’ts of Asking for Reviews

Book with heart for writersDo you review books? Can you add to this good advice? What makes you decide to write a review—or makes you decide not to? I find that I’m least likely to review something I’m reading if I’m unsure whether I’m reacting to the book itself or to conventions of a genre that I just don’t understand or care for. What about you?

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New Writers’ Comprehensive Reality Check!

Whimsical road Depositphotos_17645691_s-2015Joel Friedlander at The Book Designer shares this comprehensive discussion of myths and truths for first-time novelists from Florence Osmund. I would argue that you CAN format your books yourself if they’re not graphically complicated (i.e., just text). Check out my InDesign Beginner’s Cheat Sheet series. But this advice is worth taking to heart!

 

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My First BookBub Rejection

I highly recommend alfageeek’s candid, nuts-and-bolts reports on the marketing process. See, for example, his series on Twitter ads. Now here’s one on Bookbub, which is way out of my league at present. but which might be useful to you.
And may I echo his exhortation: If you’ve read either of my books, PUH-LEEZE post even a few lines of a review.

Joshua Edward Smith's avataralfageeek

EntropyI decided to take a shot at doing a promo with BookBub. Over the past few years, they have become the most effective marketing platform for e-books. Their reputation is that they reject almost all submissions, and they never tell you why they rejected you. But if you manage to get accepted, then you will sell a lot of books. They regularly update a chart that shows exactly how many books people in various categories and price points sell. That’s useful, because if they accept you, the listing is very expensive.

I signed up to their email list to be notified about Erotic Romance novels, since that’s the best category for my novels. (Even though I can’t say that on Amazon.) I was pleased to see that the books being promoted were not out of my league. Of the 24 Erotic Romance books they have listed right now, there…

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Barnes & Noble to Start a Print Book Self-Pub Option?

Woman in dress and hat sitting on books and working on laptop

Check out this article from Digital Book World about a new venture at Barnes and Noble to allow self-published writers to offer print versions in B&N venues, hopefully a step that will help keep them afloat. Chime in with your views on whether this new option is worth a look.

 

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Filed under business of writing, ebooks publishing and selling, indie publishing, Marketing books, Print on Demand for fiction writers, Publishing, Self-publishing, Writing, writing novels