I highly recommend alfageeek’s candid, nuts-and-bolts reports on the marketing process. See, for example, his series on Twitter ads. Now here’s one on Bookbub, which is way out of my league at present. but which might be useful to you.
And may I echo his exhortation: If you’ve read either of my books, PUH-LEEZE post even a few lines of a review.
I decided to take a shot at doing a promo with BookBub. Over the past few years, they have become the most effective marketing platform for e-books. Their reputation is that they reject almost all submissions, and they never tell you why they rejected you. But if you manage to get accepted, then you will sell a lot of books. They regularly update a chart that shows exactly how many books people in various categories and price points sell. That’s useful, because if they accept you, the listing is very expensive.
I signed up to their email list to be notified about Erotic Romance novels, since that’s the best category for my novels. (Even though I can’t say that on Amazon.) I was pleased to see that the books being promoted were not out of my league. Of the 24 Erotic Romance books they have listed right now, there…
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Just Can't Help Writing 