Tag Archives: Marketing books

Writers’ Conference Saga: Pre-Coda

My abortive meeting with my assigned editor took place on the penultimate afternoon of the conference. The next morning we were to finish up in a group summary meeting with Our Leader.

For some reason I can’t recall, I was eager to meet with him one more time. I made my way to the conference site before daylight in order to be at the front of the line. Along with a woman with whom I had been friendly, I managed to get a slot at the table as we ate breakfast in a crowded coffee shop. What in the world did I want from him at that point? To salvage something from the ruins of my experience (“Is it time travel? Reincarnation? Oh, wait, he must be already dead!”)? To pitch my other book? Who knows.

I do remember that he rewrote my friend’s pitch, ad hoc, in one breath, and that, were I a fan of such topics, I would have found his version immeasurably better. She still had her meeting ahead of her. So she faced the day armed with his words.

I remember as well talking about my other book, my “Sarah” book. He began excitedly weaving a resolution to the deep personal crisis Sarah faces, one that in my formulation would carry her through three books, each with its own sub-crisis and plot. I said, “That sounds like something to consider for the third book.”

“Oh, no,” he responded. “That’s the first book!”

I have already written the first book. I said, “I write my own books, thanks.”

I don’t recall that he took offense at this. Perhaps he secretly did.

Our final meeting consisted of congratulations for all those (most) who had been invited to submit manuscripts to major New York houses. This fortunate group included my friend, who was now supposed to write the book she had been given. I think he generously pretended that I had been given permission to send along my Sarah book. Then he said something I didn’t expect.

“I worry,” he said, “that you’ll all send in your stuff before it’s ready. Don’t do that. Make sure it’s ready.”

My perhaps ungenerous translation: “My business is running these workshops. I have to be able to say that publications come out of them. Most of you have no manuscripts, just ideas. Most of you have never produced anything like a book-length manuscript. You don’t actually know what you’re getting into. Please, some of you, take the time to write something that won’t waste these editors’ time.”

I find myself thinking about several things, remembering this comment. We were apparently selected to attend, to have the chance to meet with REAL EDITORS, on the basis of a one-page synopsis and a bio. Such application materials gave us the chance to make a preliminary pitch and gave the conference planners a chance to verify that we could actually construct reasonable English prose. But I wonder: is that enough? Are you really ready to write a book if you can sell an idea?

I have learned enough about my writing process to know, that for me, the answer is an emphatic NO. For me, there is nothing so demoralizing as knowing that the book isn’t working but that I must deliver. Write a draft. Share the draft with a conscientious critique group. Yes, it takes more time, with no more guarantees of eventual attention from an agent or publisher than if I had simply mailed off the first chapter and a treatment. But it makes the process rewarding. I can write a book that has a chance of working. Not being a genius, and not having a formula, for me, that is feat enough.

Leave a comment

Filed under Learning to write, Myths and Truths for writers, Writers' conferences

On Having to Write about Vampires (and Alien Sex)

Apropos of my narrative about being categorized with the vampires and aliens at the most recent conference I went to, here’s a piece from today’s New Republic online newsletter in which a writer of memoirs, Stephen Akey, laments the apparent impossibility of selling anything that by comparison must be considered bletheringly unmarketable. What most resonates for me in this piece is what he tells us about “platform”: agents, gatekeepers to publication, asking “What type of platform do you have for speaking about the issues in your book?” “What is your access to the media or to major experts in your field?”

Because my current project is nonfiction, I’m particularly sensitive to the purported need for a “platform.” I’m fortunate in that I do have access to some “experts” in  my field (and at times have passed for one myself), but I’ve been asked the same question about works of fiction. Yes, I’m sure it would be easier to sell a novel by Regis Philbin than one by one of us unknowns, at least (possibly, since Mr. Philbin might well be a stellar wordsmith) until it gets read.

But I’m not a carpenter by birth or trade, and labor as I will to build something akin to a sound platform, I’m imagining ending up with something more akin to a three-legged seesaw. I’m reminded of an admonition I found somewhere–wish I could tell you where: “Less tweeting, more writing.” Yet, I am rather enjoying picking up my HTML book and envisioning the Web site on which I will advertise and sell my otherwise doomed works of fiction. It will be vibrant, informative, interactive, irresistible. If only I could figure out how to add a background layer to my new logo in GIMP. . . .

Stop reading blogs and get back to work, you.

Leave a comment

Filed under Finding literary agents for writers, looking for literary editors and publishers, Money issues for writers, Myths and Truths for writers

The Next Thing I Learned

They don’t promote your book.

Nowadays, that seems like the kind of thing I should have known. With as much information as is available online, I assume everyone now knows that publishers no longer do any serious promotion unless you’re a celebrity. But I was truly naive.

Of course, they hadn’t paid me very much and didn’t have much to try to recover. In fact, they sold my book to their affiliate in England and made back the advance instantly. Moral: make them give you a couple of million in advance money, and then they’ll worry about getting it back.

They asked me for lists of famous people I knew who would read my book and write blurbs for it. I gave them lists of famous people, but I didn’t know any of them. They did send the book out for review. The reviews were extremely strong. They got it into some libraries. But that was the extent of it on their end. Maybe there were efforts I never heard about or saw.

I contacted local bookstores and got the book on the shelf in a couple of them. But I learned about bookstores. Your book–my book–wasn’t going to appear in Barnes & Noble or Borders or any of the bookstores then extant unless it had $$$$ behind it in advertising. Since it was a hardback (and they never sold the paperback), it didn’t appear on any drugstore shelves. I was advised to make the rounds of all the bookstores and find out who the book reps were and make friends with them and sell them on my book, so they would push it to the independent bookstores.

This is all so far away from the kind of person I was (still am) comfortable being that my efforts in this direction fell way short of a lick, let alone a promise. Self-promotion has never been easy for me. It’s why I can’t really pitch well. Besides, I was still working, making about 8K a year (a sum not as bad then as it would be now), and the idea of driving all over the country glad-handing book reps felt like something that wouldn’t happen unless I had a personality transplant. My agents and my editor both said, “Let go of it. Get on with the next book.” (I think today that translates into “Less tweeting, more writing.”)

At a few conferences I’ve been to, when the resident agents learn that you’ve been previously published, they ask for sales figures on your books. The idea seems to be that if you weren’t writing bestsellers then, you never will. KOTR sold, as best I can tell, about 20,000 copies. Not sure if this includes the later Bantam paperback. I have begun to think that I am almost better off not to tell some of these people that I ever was published. Let them think they’ve “discovered” me.

That is if I truly want to work with someone like that.

I have slowly come to believe that the ongoing changes in publishing are for the better. At least now you go in knowing that if anybody’s going to market, it will be you. I have read mixed reports and have mixed feelings about the various gung-ho marketing schemes people recommend, so I don’t know which will work for me. At least I also know now that I will not be getting the 2 million in advance and so that worry is off my mind. What a relief.

 

Leave a comment

Filed under Finding literary agents for writers, Myths and Truths for writers, Writers' conferences