I’ve often found great advice on Anne’s site. This post about what readers are likely to find when they click on that “Look Inside” invitation on Amazon echoes one I recently did about the first page of your book and why it matters, except that Anne goes into more detail and offers excellent examples of how you can make your “Look Inside” sample sing.
I especially want to endorse Guidelines Nos. 2 and 3.
No. 2 tells us to “start with conflict, not crisis,” advice I’ve encountered before, and which has ranked up there as the most useful advice I’ve ever received. As Anne points out, who cares if bullets are flying and bombs are going off if we don’t know the characters and couldn’t care less about them. “What the reader wants is emotional conflict,” Anne writes. And you get that by putting characters together in a demanding situation and finding out what they do about it—basically Anne’s Guideline No. 5.
No. 3 tells us that any opening scene that consists of some character musing away about some off-stage event is a huge turn-off unless you have an incredible voice and a mesmerizing character. While we’d all like to think we can produce such prodigies of characterization and style at will, the evidence suggests otherwise. You don’t have to create a character worthy of the ages in a Nobel-prize-winning style if you place your readers at the heart of a conflict, right there, in the middle of it all.
An additional turn-off I’d personally cite for “Look Inside” samples is more subjective: I respond to voice. Yes, I’ve got to have conflict; things have to happen for me in those first pages. But even if I’m thrown into the middle of conflict, a pedestrian voice stuffed with clichés and unimaginative or, for that matter, forced description can kill my buying urge. Lure me with a voice that breathes with the magic of language used in new and illuminating ways. If you can’t, make your conflict mesmerizing and original. Ideally, do both.
Just Can't Help Writing 