Demystifying Amazon Giveaways

The real one bounces

Amazon got into the “giveaway” business about a year ago, and they have been tweaking and tuning and changing them ever since. As a result, any research you do on whether they are a good promotional tool is going to turn up a lot of outdated information. If it isn’t Spring 2016 as you read this, then consider this post outdated too. Go look for a better source.

One of the recent changes was allowing you to give away Kindle books. That seemed like an interesting new approach to raising awareness. If you follow this blog, you know awareness is the only problem you have as an author promoting your books. But there are so many questions! So for the past couple of weeks, I’ve been sciencing the fuck out of these giveaways, to try to get some answers.

How an Amazon Giveaway Works

You start…